P.Louise Supports Cash for Kids Mission Christmas Raising £70k in December

Paige Williams has announced that P.Louise is supporting Cash for Kids for the third year running, following reports of significant donation shortages affecting thousands of disadvantaged children across Greater Manchester. 

After learning that the charity’s Manchester location had been forced to send volunteers home due to empty shelves and a lack of gifts to distribute, founder Paige Williams acted immediately to offer support through product donations and financial contributions from the P.Louise brand. 

To date, Paige has raised £70,000 in December through donating £1 from every full-price order, alongside donating children's pyjamas and Advent Calendars from the brand.  This follows donations of £40,000 in 2024 and £20,000 in 2023, highlighting P.Louise’s continued support of the charity year on year. Paige has personally shopped for additional gifts to help ensure that all age groups are included in the donations sent to families this Christmas. 

Paige said: "Supporting Cash for Kids has always been close to my heart. I grew up watching my mum struggle but there was always something waiting for us on Christmas morning. When I saw how many children may wake up with nothing this year, I knew I couldn’t stand back. Giving back has always been huge for me with P.Louise, even when I’ve chosen to do it quietly! However, with the sense of urgency this time, I knew I had to speak up and use my platform.” 

Her call has already sparked a wave of support online with customers praising the initiative and sharing the message to donate but for Paige, the priority is helping as many families as possible. She said: “Our community has always shown up for P.Louise, and now I’m asking us to show up for these kids. Every full-price order, every gift donated, every act of kindness makes a difference. Together, I know our community can fill those shelves and create memorable moments for these children this Christmas.”

Cash for Kids' annual Mission Christmas campaign delivers gifts to disadvantaged children across the UK, aiming to ensure that no child is left without a present during the holidays. With demand reaching a record high this year, Paige is aiming to encourage as many people as possible to support a community-wide effort to help those who need it.  From unused toys sitting at home to items bought specifically to donate, she emphasises that no donation is too small.