FACEGYM Announces First-ever Franchise Model Opportunity

FACEGYM, the world’s first and only gym for the face, has announced the launch of its first-ever franchise model, marking a major milestone for the brand and the wider beauty and wellness industry. This is the first time FACEGYM has opened its innovative concept to entrepreneurial partners, creating a unique opportunity to be part of one of the sector’s fastest-growing movements.

Founded in 2014 by beauty journalist and entrepreneur Inge Theron, FACEGYM has redefined the way consumers approach skincare with its signature facial workout methodology -combining high-performance training, tools, and skincare products. With a presence in leading global cities including London, New York, Los Angeles, and Manchester, FACEGYM has established itself as a category creator and cultural phenomenon.

The new franchise model will allow carefully selected partners to operate FACEGYM studios under its globally recognised brand, supported by comprehensive training, business systems, and ongoing innovation.

"We are introducing franchising at this stage because FACEGYM has achieved a robust level of brand maturity and recognition, making it the perfect time to extend our unique wellness&beauty concept” shares Angelo Castello, CEO at FACEGYM. “We’re looking for franchise partners who truly share our passion for high-quality, innovative facial workouts and who are dedicated to upholding our standards. Our initial focus is on the UK as our core market, particularly expanding beyond London into other key regions where we see strong demand and opportunity.”

The move comes at a time when demand for professional skincare services and holistic wellness experiences is at an all-time high. The global wellness economy is projected to reach $8.5 trillion by 2027 (Global Wellness Institute), with experiential beauty and results-driven services continuing to lead growth. FACEGYM’s franchise model offers partners access to this booming category with a differentiated, proven concept.