Clarins Brings ‘Sweet Spot’ Pop Up to Soho

Clarins will open a two-day ‘Sweet Spot’ pop up in Soho this weekend, showcasing its lip portfolio and celebrating ten years of Lip Comfort Oil. The event runs at 59 Greek Street on Saturday 13 September from 10am to 7pm and Sunday 14 September from 10am to 6pm. A Manchester edition follows on 20 to 21 September at 13 Thomas Street.

Positioned as an immersive brand experience, the pop up invites visitors to explore shades and textures across Lip Perfector, Lip Comfort Oil and Lip Oil Balm. Clarins has engaged experiential agency Backlash on the creative concept and activities include complimentary flavoured matcha, biscuit decorating with branded gift boxes and a Spin the Cake Mixer game with prizes that range from minis to full-size products. The first 50 people in the queue each day receive a goody bag.

With purchase incentives in place, visitors who buy two or more lip products receive a limited edition Lip Oil plushie bag charm. There is also the chance to win one of ten giant Lip Oil plushies and a Clarins collection valued at more than £150.

Find the pop up at:

59 Greek Street, Soho, W1D 3DZ

Saturday 13 September 10 AM - 7PM

Sunday 14 September 10 AM - 6PM

13 Thomas St, Manchester M4 1EU

20-21 September (times TBC)

Natalia Kulak