Emotional Wellbeing Unveiled as the True Face of Beauty in New Report

Global beauty and wellbeing company, Oriflame, today releases its first Beauty & Wellbeing Report, revealing a major shift in how women around the world experience and define beauty. Based on a study of 3,500 women across seven countries, the report highlights the powerful role beauty plays in enhancing emotional wellbeing, self-confidence, and daily self-care.

The findings reveal that beauty today is not about chasing perfection, but about feeling emotionally supported, connected, and in control.

Speaking about the report, Anna Malmhake, CEO & President of Oriflame, said, "This report reaffirms what we've believed for decades: that beauty is a deeply emotional and empowering experience.
"Across the world, women are telling us that beauty rituals help them feel grounded, confident, and connected to themselves. That's exactly the kind of beauty Oriflame stands for: accessible, effective, and emotionally meaningful."

Key Findings:

Beauty & wellbeing are intricately connected: 95% of respondents say that they recognise a link between beauty and wellbeing, of those 42% see a strong link between the two.
Some 64% of women are most interested in personalised skincare and nutrition, more than any other health intervention.
Some 71% believe society overemphasises physical appearance, while individuals themselves place a greater value on self-confidence (47%) and happiness (36%). Some 43% of respondents connected beauty with both inner and outer qualities.
"Looking good makes me happy" was ranked as top choice for enhancing wellbeing but other benefits also included "feeling more positive about life", "finding inner peace when they look good" and "feeling mentally refreshed after caring about their appearance".