Elemis to Open "Skin Spa" Pop up in Covent Garden
Elemis will stage a pop-up Skin Spa in Covent Garden Piazza from Thursday 4 to Sunday 7 September, open daily from 10.30am to 7pm. The activation marks the brand’s role as Official Skincare Partner to the Aston Martin Formula One Team.
Visitors can try two ten minute pit stop services. An expert skin analysis is complimentary and uses an HD Skin Diagnostic Camera to assess the complexion before a personalised skincare plan is advised. An express face treatment costs £20 and is redeemable against purchases.
Therapists will pair touch techniques with Elemis formulations and use CryoGlobes to calm and sculpt the face. The space will also host consultations and a showcase of the brand’s hero collections.
Elemis combines science, nature and skin wisdom, drawing on more than 30 years of formulation and spa experience. The company became a certified B Corp in 2023 and reports retail availability in 110 countries.
Fenty Beauty is taking its latest foundation launch on the road with the Fluid Flex Gym, a touring pop-up designed to introduce consumers to the new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation. The activation opens today, September 4, at the Space NK Beyond Beauty Festival in Covent Garden. It will remain in the capital until September 13 before travelling to Manchester, Birmingham and Liverpool over the coming weeks.