Wigmore Medical introduces Layered - an expert-led platform designed to help consumers

Wigmore Medical introduces Layered, the next evolution of Etre Vous: an expert-led platform designed to help consumers better understand the worlds of skin, wellness, beauty and aesthetics. Built by Wigmore Medical’s 30+ years experience in the sector, and shaped by real practitioner insight, Layered brings a calm, considered perspective to a category full of choice, change and often conflicting advice.

Layered responds to growing demand for clearer, more trusted guidance in a category that can often feel crowded, confusing and overly shaped by trends or transactions. Unlike traditional beauty e-commerce platforms, it is built around an education first approach, combining educational content, practitioner insight and curated product discovery to help consumers make sense of what they are seeing, feeling and experiencing before products or treatments are introduced. This guidance doesn't stop at information; it follows the whole journey. Users can find and connect with a trusted practitioner, book a consultation and treatment, and then come back online to stock up on the products that help make results last, all within the same platform.

Across skin health, ageing, wellness and aesthetics, the platform offers expert guidance in a way that feels informed, accessible and trustworthy, a genuine one-stop destination from first question to lasting results.

Drawing on insight from previous platform, Etre Vous, Layered is shaped around the questions consumers are already asking - from understanding concerns and exploring available options, to setting realistic expectations and navigating recovery or long-term maintenance. In doing so, it aims to create a clearer, more confident path through an increasingly complex category.

Layered’s product offering is built on trust, with recommendations and treatments only introduced where they genuinely support the consumer journey within a credible editorial framework. The collection includes leading names such as IMAGE Skincare, known for its clinically advanced, results-driven formulas; Colorescience, which combines mineral sun protection with complexion-enhancing colour; Dermaroller, a pioneer in at-home microneedling; HydroPeptide, which harnesses patented peptide technology to support skin health at a cellular level; and ChitoCare Beauty, the only skincare brand that uses marine chitosan to strengthen the skin barrier and support recovery. Alongside curated bundles selected by industry insiders and exclusive partner offers, the collection continues to grow with new brands set to join soon.

The Layered directory showcases Wigmore Medical accredited clinics and practitioners from across the UK, from leading Aesthetics Doctors and Cosmetic Doctors to skilled Dermatologists, Aesthetics Nurses, Nurse Prescribers, and Hair Transplant Surgeons, alongside Dentists, Clinical Directors, Medical Directors, and Lead Aestheticians shaping the industry from the top down. United by their expertise, their dedication to education, and their unwavering standards of care, they represent the very best of modern aesthetics, skin health and wellness.

Every educational piece is shaped by some of the most respected voices in beauty, wellness and aesthetics, who bring clarity, context and expert insight to every story, ensuring readers get trustworthy, well-informed guidance grounded in real clinical knowledge, from skincare and dermatology to the latest in aesthetic treatments. This expertise extends beyond the page, giving users access to a carefully curated network of Wigmore's trusted aesthetic practitioners and connecting them with the UK's leading clinics and experts, all from one platform.

By bringing together trusted expertise, practical guidance and carefully curated discovery, Layered offers a more considered way for consumers to navigate an increasingly complex category.

Shaped by Raffi Eghiayan, CEO of Wigmore Medical, Layered reflects his belief that education should come before action, by helping people understand what they're seeing, what's available and what to expect, it gives them the clarity to move forward with more confidence. Because the choices we make for ourselves deserve more than surface-level advice.