Benefit Returns with Bold Is Beautiful Campaign for 2026

The make-up brand will donate £5 from every brow wax to Look Good Feel Better and Refuge throughout June, marking another year of its long-running philanthropy programme.

Benefit Cosmetics has confirmed the return of its Bold Is Beautiful campaign for 2026, with £5 from every brow wax carried out at UK Benefit Browbars throughout June donated to its long-standing UK charity partners, Look Good Feel Better and Refuge.

The annual programme has been running globally since 2015 and has raised more than $26.6 million worldwide to date. In the UK and Ireland, Benefit says it has generated over £2 million in support of women and children since the campaign launched.

Look Good Feel Better UK is a cancer support charity, founded 31 years ago, that runs volunteer-led workshops and practical support sessions for people managing the physical and emotional side effects of cancer treatment. The charity says it supports more than 15,000 people each year across the UK.

Refuge provides specialist services for women and children experiencing domestic abuse, including safe accommodation and the National Domestic Abuse Helpline, and campaigns for legal reform around abuse and survivor protection.

Benefit has set out how customer contributions translate into specific support. The brand says one brow wax can fund a replacement toy for a child arriving at a refuge and contribute to a Look Good Feel Better support guide for a cancer patient; two waxes can cover essentials such as toothpaste and Calpol for children at a refuge, alongside hygiene items for a Look Good Feel Better workshop; and three waxes can fund a burner phone and sim card for a survivor whose own phone has been compromised, while supporting the gift bags distributed at the charity's wellness workshops.

To support the campaign, Benefit is running a customer promotion alongside the donation. Customers who rebook a brow service and buy a full-size product in the same transaction during June will receive a free gift the brand values at over £23.50. The promotion runs from 1 to 30 June at Benefit Browbars while stock lasts.

The brand is also running a donation route through a QR code, open to direct contributions until 26 July.

Bold Is Beautiful is one of the longer-running service-led charity tie-ups in UK beauty retail, and sits alongside a growing list of brands using June to anchor cause-led activations. For Benefit, the campaign reinforces the brow service as the central pillar of its in-store proposition and gives the brow bar network a focused commercial moment in the early summer trading window.