Brows have long been the unsung heroes of beauty, capable of transforming an entire face with the right shape and definition. In 2025, the focus shifts to a more effortless yet refined approach—think soft enhancements over harsh lines. From barely-there micro brows to lifted, feathered finishes, the coming year is all about striking the perfect balance between structure and natural texture. Here’s everything you need to know about the biggest brow trends set to take over.

To kick off 2025 with a bang and maximise their busiest time of year, Dot Hair in Liverpool embarked on an ambitious project. Owner Phill Gallagher gathered insights from over 400 consumers to give some answers to the hairdressers most commonly asked questions.

Wellness paths are structured experiences that guide guests through a curated sequence of spa treatments, enhancing relaxation, rejuvenation, or invigoration. When implemented effectively, these paths improve treatment efficacy, guest satisfaction, and operational efficiency. However, many spas fail to offer clear guidance, leading to suboptimal experiences.

Does the 'golden ratio' truly define facial beauty? Dr Yusra Al-Mukhtar explores the science and artistry behind facial harmonisation by discussing how precise techniques and tailored injectables create balance, symmetry, and natural-looking results.

Our newest columnist, Lisa Franklin, explores how biotechnology is transforming the beauty industry. From potent bioengineered ingredients to cutting-edge sustainability, she reveals how science is reshaping skincare for a smarter, cleaner, and more effective future.

Valentine's Day is just around the corner, and whether you're going out for a romantic dinner, hanging out with friends, or just treating yourself, it’s the perfect excuse to try a fun and flirty makeup look. From soft and natural to bold and glam, here are some makeup essentials to help you create a look that makes you feel amazing.

At this time of year, with the cold outside and indoor heating, eyelashes, hair, and skin are all affected. In the case of eyelashes, the surrounding area is also impacted, causing eye irritation and swollen eyelids—especially after an eyelash treatment.

I sat down with Christian Vinsot, who has recently been appointed Chief Operating Officer of Australia’s first luxury fragrance house; Goldfield & Banks. In the heart of Mayfair, with the scent of Silky Woods—the brand’s bestseller—wafting through the air, we discussed this new position while soaking in the brand DNA and what to expect in terms of growth for Goldfield & Banks and the niche perfume industry.

As Valentine’s Day approaches, it’s the perfect time to give your nails a romantic refresh. Whether you're planning a dreamy date night or simply indulging in a little self-love, your manicure should set the mood for the season.

We all know that a great face mask is the secret to glowing, refreshed skin – but with so many options on the market, how do you choose the one that’s right for you? Whether you're tackling dry skin, blemishes, or simply looking to pamper yourself, there’s a mask for every need. From deeply hydrating treatments to pore-clearing, blemish-busting formulas, face masks are more than just a quick fix; they’re an essential step in achieving that glowing, well-rested complexion.

We live in the age of virality. Everything that becomes popular on social media is something we want to try, but… but as we know, not everything that is popular on TikTok or Instagram is good for our skin? Here comes the latest K-beauty trend: microneedling creams. A type of skincare not suitable for every skin type.

The UK's spa and wellness industry, valued at approximately £7.9 billion in 2024, is at a crossroads between maintaining luxury and embracing sustainability. While specific data on waste generation within UK spas is scarce, the broader beauty industry is known for significant waste production, including single-use plastics and disposable items. In the United States and Canada, the beauty sector generates approximately 877 pounds of waste per minute, encompassing hair clippings, metals, and excess hair colouring.

Andropause or "male menopause” refers to age-related hormonal changes involving declining testosterone levels, though it differs significantly from female menopause. Here, Dr Sohere Roked GP, Functional Medicine & Hormone Doctor, discusses the process of identifying and treating symptoms of the Manopause.

Lucy Powell MP, Leader of the House of Commons, has confirmed that a response to the consultation on the licensing of non-surgical cosmetics is in progress, following increasing calls for mandatory regulation of the aesthetics industry.

Finland has more saunas than cars. This striking fact underscores just how deeply embedded sauna culture is within Finnish society. With an estimated 3.3 million saunas serving a population of 5.5 million, there is roughly one sauna for every 1.67 citizens. An astonishing 90% of Finns indulge in a sauna session at least once a week, making it a key aspect in the way of life.

Dr Dev Patel, an award-winning aesthetic physician and founder of CellDerma, explores the cutting-edge innovations set to redefine skincare in 2025. Drawing from his expertise in dermatology and facial aesthetics, Dr Patel breaks down the science behind growth factors, exosomes, probiotics, CaHA hyperdiluted, and energy-based technologies. With insights on how these treatments stimulate collagen, repair skin damage, and improve long-term skin health, this piece offers a forward-thinking guide for patients and practitioners alike. As the industry advances, Dr Patel’s expertise underscores a shift towards holistic, non-invasive skin solutions with minimal downtime.

Sound has long been recognised for its profound ability to influence the mind and body. Scientific studies have shown that certain frequencies can reduce anxiety, lower cortisol levels, and promote a state of deep relaxation. Utilising the power of Sound, in Partnership with Myndstream, Shared Beauty Secrets has launched the Sound Escape Massage, recently launched at the prestigious InterContinental Hotel London Park Lane spa, harnessing the therapeutic potential of sound in a groundbreaking way.

Dr Mo Hamed, a renowned aesthetic practitioner and founder of Dr Motox Clinics, shares expert insights on setting and achieving skin goals for the new year. With a focus on personalised care and natural enhancements, Dr Hamed explores the importance of strategic skincare planning, from consistent home routines to transformative in-clinic treatments. This guide offers practical advice on tackling pigmentation, volume loss, and fine lines with treatments like injectables, skin boosters, and laser therapies.

The half moon nail design has officially been crowned the most booked nail art of 2024, according to exclusive data from Ruuby, the leading at-home beauty concierge service. This sophisticated yet timeless design has captured the attention of beauty enthusiasts seeking a balance of elegance and modern flair.

Renowned environmental advocate and founder of Gina Conway Wimbledon, Gina Conway shares her expert insights on tackling common hair and scalp issues while promoting holistic hair health. Drawing on her passion for sustainable beauty, Gina explores the root causes behind concerns like dandruff, alopecia, and stress-related shedding, offering practical advice on prevention and treatment. From scalp care routines to the role of nutrition in hair vitality, this comprehensive guide empowers readers to restore and maintain healthy, radiant hair while embracing eco-conscious care practices.