Antonia Mariconda, founder of The Safety in Beauty Organisation, investigates how counterfeit aesthetic products are threatening consumer safety and the industry's reputation. From fake injectables to unregulated weight-loss treatments, she explores the growing crisis and the urgent steps brands and regulators are taking to restore trust.

Our newest columnist, Lisa Franklin, explores how biotechnology is transforming the beauty industry. From potent bioengineered ingredients to cutting-edge sustainability, she reveals how science is reshaping skincare for a smarter, cleaner, and more effective future.

We all know that a great face mask is the secret to glowing, refreshed skin – but with so many options on the market, how do you choose the one that’s right for you? Whether you're tackling dry skin, blemishes, or simply looking to pamper yourself, there’s a mask for every need. From deeply hydrating treatments to pore-clearing, blemish-busting formulas, face masks are more than just a quick fix; they’re an essential step in achieving that glowing, well-rested complexion.

We live in the age of virality. Everything that becomes popular on social media is something we want to try, but… but as we know, not everything that is popular on TikTok or Instagram is good for our skin? Here comes the latest K-beauty trend: microneedling creams. A type of skincare not suitable for every skin type.

Dr Dev Patel, an award-winning aesthetic physician and founder of CellDerma, explores the cutting-edge innovations set to redefine skincare in 2025. Drawing from his expertise in dermatology and facial aesthetics, Dr Patel breaks down the science behind growth factors, exosomes, probiotics, CaHA hyperdiluted, and energy-based technologies. With insights on how these treatments stimulate collagen, repair skin damage, and improve long-term skin health, this piece offers a forward-thinking guide for patients and practitioners alike. As the industry advances, Dr Patel’s expertise underscores a shift towards holistic, non-invasive skin solutions with minimal downtime.

Elena Cudworth, founder of Elenique Skin Clinic in Fulham, London, shares expert insights on why laser skin treatments are set to dominate the aesthetics industry in 2025. With over a decade of experience in clinical aesthetics, Elena explores how advancements in laser technology, growing demand for non-surgical solutions, and a shift towards preventative skin care are driving this trend. She also explores the influence of social media in amplifying awareness of laser treatments as a path to healthier, more radiant skin.

For those who struggle with sensitive skin, the search for non-irritating skincare can be exhausting. With countless products on the market, each boasting miraculous results, it's easy to feel overwhelmed. So, what exactly does "hypoallergenic" mean, and how can you be sure you're choosing products that won’t wreak havoc on your skin?

Now the festive season is in full swing, and our social calendars fill with Christmas parties, work events, and gatherings with loved ones, it can be easy to forget about our skins needs. Whilst it’s a time for celebration, indulgence, and glam makeup, it’s also the time when our skin can be at its most vulnerable. The stress of rushing around for gifts, late nights, and the temptation to crash into bed without cleansing can wreak havoc on your skin barrier. Another factor to consider is the increased central heating and lack of fresh air due to the winter weather. The worst thing you can do at this time of year is skipping your nighttime skincare routine, especially leaving makeup on, which can lead to dull, congested, and irritated skin, just when you want to look your best.

In the quest for effortless beauty, many are turning to high-maintenance treatments that promise to simplify daily routines. By investing time and resources upfront, these procedures aim to reduce the need for constant upkeep, allowing individuals to maintain a polished appearance with minimal effort. This approach, often referred to as "high maintenance to be low maintenance," encompasses a range of treatments designed to deliver long-lasting results, ultimately streamlining beauty regimens.

Here’s the cold, hard truth: a regular routine just won’t cut it in winter. Between the arid indoor heat and icy outdoors, our skin becomes dry, tight, and oh-so-thirsty. Fear not, though—with a curated routine of winter skincare essentials (and a little expert insight), your skin can survive and thrive, without a flake in sight.

Ozempic, a GLP-1 receptor agonist initially developed for type 2 diabetes management, has gained prominence for its significant weight loss effects. This shift in weightloss management has impacted the beauty industry, leading to increased demand for aesthetic treatments and altering consumer behaviour.

Holistic care is looking after the whole person, which means a patients mind, body and spirit, a 360 approach, and then integrating and sharing this care with the wider healthcare team.  It is an approach which understands the importance of balance and bringing everything back into equilibrium for patients. I believe passionately in this preventative approach, harnessing the ability to influence and divert the trajectory to possible pathology and disease.  

As winter approaches and temperatures drop, it’s tempting to believe that your skin is safe from sun damage. But this couldn’t be further from the truth. Ultraviolet (UV) rays, responsible for premature ageing and skin cancer, don’t take a break in the winter months. While we may feel the warmth of the sun less, understanding how UV rays work reveals why sunscreen remains essential all year round.

Our Columnist, Dr Dev Patel is a globally reputed aesthetic physician, the founder of CellDerma and winner of multiple industry awards - he is an ambassador of clinical excellence and lives and works by his motto ‘strive to be better every day’. Specialising in facial aesthetics, his extensive knowledge and background in dermatology have motivated him to develop a profound knowledge of skincare technology. Today he continues to work in his clinic and teaches at his training facility ‘Perfect Skin Academy. Dr Dev shares 5 frequently asked questions about Retinoids and his answers.

Every patient who walks into your clinic is looking for one thing: results. They want to feel confident and beautiful in their own skin. The PlaDuo device positions itself as being able to give them just that, all with the power of plasma. Targeting a wide range of skin concerns with precision, from fine lines, to acne, and even rosacea,  integrating the PlaDuo into your practice can offer a cutting-edge and versatile addition to your clinics offerings. Having tried this out for ourselves at the Dr Preema London Clinic, here are six reasons why we think the PlaDuo device is the perfect add-on to your clinic’s offerings.

Our Columnist, Elena Cudworth, talks through the most common skin conditions and how she treats them in the clinic. 

As the beauty landscape evolves, a new kind of client is reshaping the way beauty clinics operate—especially in London. Today’s modern woman is juggling career demands, family responsibilities, and an increasingly hectic schedule. She needs a one-stop space for all her beauty treatments, a place where she can indulge in a quick facial, get her nails done, and perhaps enjoy a massage, all in a single visit. Yet, in the bustling capital, finding comprehensive beauty clinics with the capacity for a full 360-degree wellness experience can be challenging. Limited by space and specialised services, many London salons simply can’t meet the diverse needs of this fast-paced clientele.

Dr Yannis Alexandrides, PBL Magazine Columnist, explores Exosomes and if they have a future in regenerative aesthetics.

Exfoliation is a key element of any effective skincare regimen, essential for maintaining a glowing, healthy complexion. Whether you're looking to clear clogged pores, soften skin texture, or simply refresh your skin, exfoliation helps to remove dead cells and encourage cellular turnover. There are two main methods of exfoliation: chemical and physical. Each approach offers unique benefits, but understanding their differences is critical to making informed choices for your skincare routine, and exfoliating your skin.

For National Retinoid Week we are celebrating one of the most powerful and transformative ingredients in skincare: retinoids. A family of vitamin A derivatives, they have long been hailed as the gold standard for tackling a variety of skin concerns, from fine lines and wrinkles to acne and hyperpigmentation. But with so many options on the market, understanding the benefits and finding the right formulation can be overwhelming. Whether you're a retinoid rookie or a seasoned user looking to refine your routine, our round-up will guide you through everything you need to know to make the most of this skincare superstar as well as its gentler alternatives.