Amazon has announced the launch of Amazon Salon, a new salon where customers can experience the best in hair care and styling. Set over two floors and more than 1,500 sq. ft. on Brushfield Street in London’s Spitalfields.

So you’ve either done the DIY logo thing or paid bottom dollar for a brand identity but it just doesn’t capture who you are or what you do and it’s giving out the wrong impression. Either way, you’ve decided enough is enough and it’s time to up your game and you’re ready to take the leap and invest in getting your brand identity done properly by a fab designer. But what do you need to know to get the most out of working with a brand designer and what should you expect?

One of the hardest things to do is attracting new clients into your salon and turn them into loyal and regular clients forevermore. With beauty being back after a year in lockdown, now is the opportunity to reach new open minded clients.

As salons reopen - they face an influx of customers that have been waiting for months to book their appointment. With full bookings you might not even begin to worry about the inevitable ebbing away of clients and the spaces between clients - but thinking ahead will help you secure clients that have “Covid Caution”.

Pro Beauty Loft (PBL) Magazine is a registered trademark from 2019 and this year we successfully defended our trademark from the legal actions taken by Trades Exhibitions Limited.

For salons and salon goers, 2021 has started a lot later - but the long awaited confirmation has come; beauty salons are set to reopen their doors on the 12th of April 2021. So if you’re in the market to pamper yourself or change your look, these London Salons and Clinics handpicked by PBL Magazine are the places to go to leave you feeling and looking like your best self.

Award winning hair and beauty salon, Gielly Green has launched a select and luxurious mobile experience for the well-heeled.

Boris Johnson has confirmed that the beauty industry will be allowed to reopen in England from 12 April - this includes spas, beauty salons and hairdressers.

Treatwell have organised a free event for hair, beauty and wellness professionals to get inspired, learn and gain insight into the future trends we're expecting to see.

Sarah Eccles-Markey, founder of the “Well-being Stylist Co.”, a dedicated platform to the health and well-being of hair professionals has shared with us ways to manage client expectations which in turn improves mental health among beauty professionals.

At today's Budget statement, Chancellor Rishi Sunak has set out his plans to boost the UK economy in the year 2021.

Business consultant Phil Jackson from Build Your Salon, offers these tips for recruiting new team members in time for reopening.

Over half a million businesses that deferred VAT payments last year can join the new scheme to pay VAT in smaller monthly instalments announced HMRC today.

Published for the fashion industry by the Pantone Color Institute™, the trend forecasting and colour consultancy, this season’s report features the top ten standout colours as well as current takes on four core classics we can expect to see as fashion designers introduce new Autumn/Winter collections.

The National Hair & Beauty Federation (NHBF) has published this week a damning report on the future for hair and beauty without government intervention.

The UK economy shrank by a record 9.9 per cent in 2020. With worrying economic predictions, we are heading for unprecedented times, but working and living through a recession isn’t new for Jamie Brooks.

The Women and Equalities Committee has published a Statement on Unequal Impact? COVID-19 and the gendered economic impact highlighting how the pandemic has had a more negative impact on women than men.

We sit down with AvantGardeGraphicsUK brand and editorial designer on the importance of professional branding for every business.