Why Spas Need to Rethink Size Inclusivity
Spas epitomize relaxation, rejuvenation, and self-care. Yet, there exists a discrepancy in the experience, with size playing an unwitting role in a realm where comfort should reign supreme. As body positivity evolves, spas too must adapt, ensuring that everyone, irrespective of their size, can indulge in an uninterrupted sanctuary of well-being.
Body image, inseparable from the essence of a spa experience, is often a touchy topic. Imagine the sensation of shedding daily worries and stressors, only to confront a robe that doesn’t fit or a treatment bed that feels precarious. These seemingly minute elements hold immense power to detract from the quintessential serenity that spas offer.
And it isn't just the 'plus-sized' patrons facing this predicament. Those below the average height grapple with oversized robes and slipper sizes, eclipsing them in a cascade of fabric. While the intent behind a one-size-fits-all approach might be inclusion, it unintentionally ostracizes, signaling an oversight that can feel as alienating as a robe that's too snug.
Recognizing this lapse, Spabreaks.com, a leading spa booking agency in the UK, is taking an innovative step to bridge the gap. Their introduction of the plus size robe service stems from the foundational belief that spas should cater to every body. By launching the “sizematters@spabreaks.com” initiative, they are not only offering a solution but fostering a dialogue around body inclusivity within the spa industry.
Their commitment transcends mere lip service. Spabreaks.com’s new offering allows clients to order plus size robes ahead of their visit, ensuring a seamless experience from booking to check-out.
“Our founding principle is to make the world of spa more accessible to anybody and everybody who wants to go.
We want to continue to strive to offer the best experience. For customers that means the best customer service, multiple booking options, a variety of packages, prices, locations and expert advice. For spa partners that means a truly collaborative relationship, communicating regularly with the spas we work with to constantly evaluate bookings and customer feedback to create warm and welcoming environments for our customers.
We are passionate advocates for progressing the spa industry and now with our offering of plus size robes, we’re further progressing our mission to make the spa an inclusive environment for all.” shares Abi Selby, the founder of Spabreaks.com
Beyond the tangible elements like robes and treatment beds, the portrayal and marketing of spas demand an overhaul. The archaic image of spas being the haven for the "body beautiful" requires dismantling. Instead, emphasis should shift to representing the entirety of their clientele – diverse, real, and beautiful in every form.
Forward-thinking spas must become more inclusive and this can be done by implementing the following practices:
Diversifying Inventory: Not limiting to one-size-fits-all, but offering an expansive range that encapsulates the varied clientele.
Marketing Representation: Highlighting diverse body types in promotional materials to depict an accurate representation.
Employee Sensitivity Training: Educating staff to ensure every client feels valued, understood, and most importantly, comfortable.
Feedback Loop: Regularly evaluating customer feedback to identify gaps and address them proactively.
The essence of a spa is the promise of rejuvenation, where every detail, big or small, should amplify this experience. By addressing and adapting to size inclusivity, spas can ensure they remain true sanctuaries of relaxation for all.