Rituals Expands the Ritual of Homme Collection

Rituals has added a Mild Face Cleanser, two Skin Concentrates and a Protection Face Cream SPF 20 to its bestselling Ritual of Homme collection just in time for the upcoming Father’s Day.

The Mild Face Cleanser is designed for daily use on normal to sensitive skin. Aloe vera provides light hydration and soothing, while a Purify Complex with Zinc PCA helps calm and balance without stripping. The two new Skin Concentrates offer targeted treatment options. The Recharging Skin Concentrate combines a vitamin C derivative with a peptide complex to brighten, even skin tone and reduce the appearance of fine lines. The Hydrating Skin Concentrate uses hyaluronic acid alongside five algae extracts to lock in moisture and smooth the skin, applied as two to three drops before moisturiser or mixed directly into a Homme face cream. Both carry minimal, clean scents. Completing the launch is the Protection Face Cream SPF 20, a daily moisturiser that combines broad-spectrum UV protection with niacinamide for tone correction and vitamin E for antioxidant support, in a light finish suited to sensitive skin.

Rituals has built the Homme collection around the same ingredient-led, sensorial approach that defines its wider range, making the new products recognisable to existing customers while giving men's grooming a more credible product architecture.

Available now in store and at rituals.com.