QMS Medicosmetics Refreshes its Look


Founded in 1986 by traumatology specialist, Dr med. Erich Schulte, QMS is an original ‘doctor brand’, driving the German beauty conversation with its doctor-led formulations and progressive skincare protocols. Known for brands that are deeply rooted in the medical world and that have a strong spa ethos, the German beauty sector, like the rest of the country’s manufacturing, features ‘no compromise’ quality, efficiency and results. With QMS’ professional medicosmetic credentials, pioneering collagen R&D and spa skincare protocols, QMS is German engineering, for skin.

Over Summer 2019, QMS had revealed a total brand refresh, which seeks to connect with the individual needs of all consumers, regardless of skin type or ethnicity, age or gender. Primary packaging has been significantly reduced by up to 50%, and secondary excessive packaging phased out. Cartons are FSC (Forest Stewardship Council) compliant, and QMS now contributes to ‘De gruener-punkt’, a German scheme which supports the costs of material recycling and improving sustainability of product packaging.