NINI Organics JuiCy Multi-C Bio Brightening Serum

NINI Organics, the indie British skincare brand with a cult following, has just launched JuiCy, a vibrant vitamin C serum that aims to hydrate, brighten and protect the skin in one easy step. Packed with bioavailable antioxidants and fruit-derived actives, the new serum takes a skin-first, glow-boosting approach to daily skincare.

At the centre of the formula is a stabilised form of vitamin C (ascorbyl glucoside), chosen for its brightening power and long-term skin tone benefits. This is paired with niacinamide, ferulic acid and vitamin E, known for their ability to defend against free radicals and improve skin clarity. Supporting these are botanical ingredients including kakadu plum, acerola cherry, guava extract and hibiscus flower, each bringing their own antioxidant and anti-inflammatory effects.

Unlike harsher vitamin C products, JuiCy is designed to be gentle. The water-based formula has a light texture that sinks in quickly, leaving skin feeling fresh and smooth without stickiness. It's housed in sustainable violet glass packaging to help preserve the potency of the formula without synthetic preservatives.

JuiCy Multi-C Bio Brightening Serum is now available at niniorganics.com, priced at £65 for 30ml.