Fenty The Smurfette Collection
Get ready to feel blue’tiful, the Smurfs just got Fenty-fied! In celebration of Rihanna’s upcoming role as Smurfette in the highly anticipated Smurfs movie, Fenty Beauty, Fenty Skin, and Fenty Hair have teamed up with Smurfs to unveil the Smurf Crew Collection – a playful, limited-edition collection of vibrant colours, dreamy textures, and nostalgic Smurfy flair.
With Smurfette-inspired packaging and collectible-worthy charm, this collaboration brings a pop of blue magic to your beauty routine, channeling the charm, uniqueness, and bold spirit of the Smurf crew in every product.
"Smurfette has always stood out to me in her own bold and beautiful way. That’s the energy we brought to this Fenty Beauty, Skin and Hair collection. It’s playful, powerful, and for anyone who wants to have fun with beauty." comments Rihanna
Fenty Beauty Smurf Crew Collection will be available for a limited time exclusively on FentyBeauty.com and Selfridges.com.
Beyoncé Knowles-Carter’s haircare brand Cécred has launched in 90 Space NK stores across the UK and Ireland, marking its first international retail partnership. The exclusive partnership began on 22 September 2026, with the range also available through Space NK’s website. It follows Cécred’s US retail debut at Ulta Beauty in April 2025.