Catrice Cosmetics Launches in the UK


Catrice is available in almost 70 countries worldwide and it has an extensive choice of trend driven colours as well as classic shades for diverse looks. The Catrice mission is to offer women around the world high-quality cosmetics products and make-up trends at affordable prices. The luxurious textures, innovative formulas and premium packaging are designed to appeal to the consumer’s inner make-up artist. An ideal price-performance ratio allows the consumer to be experimental and play- ful and with a 50% innovation rate per year, there is always something new to be discovered! 

The latest catwalk looks inspire the make-up collections that are reinterpreted with Catrice beauty products. A trend scout team travels through the world’s major fashion cities and gains inspiration from the latest looks and international lifestyles. In this way, the cosmetics brand is always up-to-date and develops products based on trendy colours, innovative textures and high-quality packaging. 

In addition to being passionate about beauty the brand is also serious about people and the planet. This is why 95% of Catrice products are made in Europe and never animal tested and 80% are also vegan. 

“The UK is the third biggest online market worldwide and the consumer has a high affinity for cosmetics, so we are really very excited to launch here,” says Hilko Prahl, General Manager (CSO) of Cosnova Beauty. “CATRICE is a fast-paced brand and it makes sense to partner with Just My Look, a fast-growing beauty retailer in the UK, to meet the high consumer demand for innovation and quality at the ideal price. Digitalization is one of the focus areas for Cosnova and our vision is to become the volume market leader in the UK and we are delighted to have this fantastic opportunity for our brands.” 

Cosnova Beauty also launched sister brands essence, Europe’s no 1 colour cosmetics brand in units, and L.O.V on Just My Look. This will be followed by the launch of essence on Feel Unique in the upcoming weeks.

CatriceNatalia Kulak