Navy secures Beauty at NEXT listing for handcare edit

Navy has agreed a listing with Beauty at NEXT, bringing the Yorkshire handcare and nail care brand to the retailer's online beauty offer and its first placement on the NEXT platform. The deal extends Navy's retail reach into one of the UK's larger online beauty environments and follows the brand's move into Space NK late last year.

For the launch, Navy is supplying a tightly curated edit of hand and nail care products rather than its full range. The selection comprises its Cuticle Serum, Hand Care Duo, Essential Manicure Kit, Cuticle Balm, Hand Balm and Salve, chosen to cover cuticle care, hand nourishment and at-home manicure maintenance.

The listing continues a run of retail expansion for a brand that started as an independent nail care line and has grown largely through professional endorsement and word of mouth. Navy has positioned hand and nail care as a treatment-led category in its own right, in step with the broader move towards maintenance-focused, skincare-style routines.

"It's an incredibly exciting moment for Navy as we continue to grow our retail footprint and introduce the brand to even more customers across the UK," said Rebecca Crawforth, founder of Navy. "Next provides the perfect platform to make our professional-grade hand and nail care more accessible, while continuing to champion the importance of everyday nail health and self-care."

Navy Professional was founded in 2018 by Crawforth, a former salon owner, and is based in the Yorkshire countryside, producing and sourcing in the UK. The brand is best known for its gold-finished manicure tools and its cuticle and hand balms. Crawforth also founded SalonRated, a regulated salon directory. NEXT sells its own label alongside more than a thousand other fashion, home and beauty brands, with over 500 stores across the UK and Ireland and an online presence in more than 70 countries, giving the listing broad nationwide reach.

The curated edit is available online through Beauty at NEXT.