Sephora reveals Lady Gaga Collaboration for World Pride Month!

Sephora has unveiled its “We Belong To Something Beautiful” signature campaign with Haus Labs by Lady Gaga in partnership with Born This Way Foundation for a special collaboration during World Pride Month! 

At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephora’s purpose and vision.

“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty,” said Deborah Yeh, Global Chief Marketing Officer of Sephora. “Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.”

Sephora celebrates Pride by Supporting Youth Mental Health Through the Kindness in Community Fund

From June 1 through June 30, £1 GBP from every Haus Labs product purchased at Sephora will be donated to Born This Way Foundation*, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, that empowers and inspires young people to build a kinder and braver world that supports their mental health.