Rodial Named Official Beauty Partner for the 2025 Cash & Rocket Charity Tour

Rodial has joined forces with Cash & Rocket as the official beauty partner of this year’s all-female charity road tour, taking place across Italy from 5 to 8 June. The collaboration sees the luxury skincare brand support a four-day journey through Rome, Amalfi, Calabria and Taormina — spotlighting women, philanthropy and purposeful glamour.

Founded by Maria Hatzistefanis, Rodial is known for its high-performance skincare and bold approach to beauty. Now, the brand will be supplying participants with skincare essentials designed to keep them glowing throughout the adventure, blending beauty with impact.

The Cash & Rocket tour, launched by entrepreneur Julie Brangstrup, has raised over £4.7 million to date for charities supporting women and children worldwide. This year’s event continues that mission, rallying a diverse group of influential women to raise funds for organisations including Women for Women International, Red Cross Spain and the Helen Bamber Foundation.

“Supporting Cash & Rocket is a statement of who we are,” said Hatzistefanis. “We’re proud to stand beside a platform that uplifts women through action, not just words.”

From city streets to coastal drives, the partnership underscores how beauty brands can play an active role in social change — where purpose and polish go hand in hand.