RevitaLash and Future Dreams Light Up London With a Fashion Show Full of Strength and Style

On 8 May 2025, the soaring arches of St Mary’s Church in Marylebone became the backdrop for one of the UK’s most meaningful fashion moments. The Future Dreams Fashion Show, now a highly anticipated annual event, returned with a fresh wave of style, soul and solidarity and with RevitaLash Cosmetics once again taking the lead as headline sponsor.

This year’s show featured 35 models from the breast cancer community, each walking not just to showcase fashion but to represent resilience. They wore pieces from some of the UK’s most beloved affordable, luxury and high street brands turning the catwalk into a platform for empowerment and hope.

In a moment that brought many guests to their feet, RevitaLash CEO and Founder Dr Michael Brinkenhoff took to the runway himself. He walked in honour of his late wife Gayle Brinkenhoff, who co-founded the brand following her own breast cancer journey. “Pink is our passion, our mission and our honour every single day of the year,” said Lori Jacobus, President and Global CMO of RevitaLash Cosmetics. “This is why we’re #eternallypink.”

RevitaLash’s involvement extended far beyond sponsorship. The brand gifted their lash and brow conditioning products to all participating models many of whom are navigating or recovering from chemotherapy and invited select guests as VIPs to both the afternoon and evening shows.

The day’s programme also included fundraising activities such as a silent auction and raffle, with proceeds supporting Future Dreams' work from practical help and emotional support for those undergoing treatment, to the funding of breakthrough research, including the Breast TRACERx project at the Francis Crick Institute, which RevitaLash is helping to fund with a €135,000 contribution.