Skin Rocks expands into Europe with exclusive Douglas partnership

Skin Rocks by Caroline Hirons is expanding further into Europe through an exclusive retail partnership with Douglas. The rollout began in Poland on 4 September, with Germany, Austria and Switzerland set to follow during autumn 2026. The complete Skin Rocks collection will be available through Douglas online and in selected stores, giving customers the opportunity to discover the range both digitally and in person.

The partnership provides Skin Rocks with a significant platform for growth across continental Europe. Douglas operates around 1,970 stores alongside its established e-commerce platforms, offering the British skincare brand access to a sizeable new audience.

Caroline Hirons, founder of Skin Rocks, commented: “Partnering with Douglas was a natural next step for us as we launch into Europe. We share a commitment to helping customers feel confident and empowered — and at Skin Rocks, that is based on customers understanding their skin, finding what works for them, and getting real results.”

Built around Hirons’ direct and education-led approach, Skin Rocks aims to simplify skincare through clear product names, clinically proven formulas and practical guidance. Hirons has more than 30 years of experience within the beauty industry and is a qualified advanced aesthetician, the author of three skincare books and Ambassador of Aesthetics for the British Beauty Council.

The Douglas launch adds four new markets to the brand’s growing international retail footprint. Skin Rocks is already available through Space NK, Liberty and John Lewis in the UK, Brown Thomas and Arnotts in the Republic of Ireland, and Lane Crawford in Hong Kong, as well as through its own website.

For Skin Rocks, the partnership takes the brand’s combination of skincare education and results-driven formulas to a wider European customer base, supported by one of the continent’s largest premium beauty retailers.