MAC Cosmetics Taps ‘Nepo Baby’ Energy in Bold New “Born Famous” Campaign

MAC Cosmetics has launched its latest campaign, "Born Famous," introducing the new Lipglass Air. The campaign features Amelia Gray Hamlin, Zaya Wade, and Francesca Scorsese, embracing their celebrity lineage while establishing their own identities.

The campaign's visuals, shot by photographer Sharna Osborne, evoke early 2000s aesthetics, with Amelia Gray and her mother, Lisa Rinna, posing in Y2K-inspired outfits. Zaya Wade and Francesca Scorsese also feature prominently, each bringing their unique style to the campaign.

Lipglass Air offers a non-sticky, high-shine finish and is available in ten shades, including "Zephyr," "Opal," and "Aesthetic." The gloss provides eight hours of hydration and is designed to be worn alone or layered over other lip products.

The "Born Famous" campaign is available on MAC's website and select retailers.