KIKO Milano Appoints Marcelo Gutierrez as Global Make-Up Artistry Creative Director

KIKO MILANO is pleased to announce the appointment of Marcelo Gutierrez as its first Global Make-up Artistry Creative Director. Gutierrez will bring his experience and artistic vision to KIKO MILANO's product development, creative campaigns, and global artistry direction. 

Known for his wide-ranging career in make-up artistry, Marcelo Gutierrez has a talent for translating innovative concepts into impactful looks. His appointment reinforces KIKO MILANO’s commitment to innovative beauty, with a focus on quality and creative artistry drawn from the brand’s Italian heritage. 

In his new role, Gutierrez will oversee KIKO MILANO’s overall makeup direction, leading the development of global beauty trends rooted in Italian creativity and colour authority bringing them to audiences worldwide, executing KIKO Milano’s key campaigns, and shaping the creation of future shades, textures, and innovations. 

His expertise will also guide the brand’s celebrity collaborations and participation in cultural events. In addition, he will work to inspire and upskill store teams, delivering masterclasses and co-creating social media content to bring new collections and look & feel to life.

“I’m incredibly excited to join KIKO Milano as Global Make-up Artistry Creative Director,” says Gutierrez. “The brand’s dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry. I’m looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide.”

Drew Elliott, Chief Brand Officer of KIKO Milano commented “We are proud to welcome Marcelo to KIKO MILANO at such a transformative moment for the brand. His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide. Together, we look forward to redefining accessible, high-impact beauty globally…get ready”