Jack Whitehall Joins CeraVe's #FactCheckYourFeed Campaign to Combat Skincare Misinformation
Comedian Jack Whitehall has partnered with CeraVe to lead their new #FactCheckYourFeed campaign, aimed at addressing the spread of misinformation around skincare on social media. This initiative seeks to debunk popular myths and promote accurate, science-based information, especially among younger audiences.
With his humorous approach, Whitehall will engage Gen Z consumers to question the reliability of skincare advice found online and to prioritise credible sources. Given that CeraVe’s products are dermatologist-developed, this collaboration underscores the brand's commitment to providing trustworthy skincare education and promoting healthy skin habits.
Whitehall, who boasts a significant online following, is expected to add an entertaining edge to the campaign’s message, which will be promoted across the UK and Ireland. CeraVe's partnership with Whitehall reflects the brand's strategy to combine education with entertainment, making skincare knowledge both accessible and engaging for a digital-savvy audience.
When St. Clement officially opens at 180 The Thames on 1 September, its much-anticipated Health Club and Spa will still be a month away, yet guests will not have to wait until October to see how seriously the hotel takes wellbeing. It appears throughout the room, in details intended to help people maintain the routines they follow at home, whether that means applying SPF in the morning, taking an evening supplement or fitting in a short workout before breakfast.