Aroma-Zone turns serum matching into a game with new Westfield pop-up

The French beauty and wellbeing brand is bringing personalised skincare consultations, ingredient education and a 3.5-second serum challenge to Westfield London for four days. Aroma-Zone is taking its approach to personalised skincare beyond the shop floor with a four-day interactive pop-up at Westfield London, White City, opening on 28 August. Running until 31 August in the shopping centre’s Atrium, the activation has been built around the theme “France’s Favourite Serums. Discover Yours”, combining one-to-one skincare advice with product discovery and a game inspired by one of the brand’s bestselling formulas.

Visitors will begin at a dedicated Serum Bar, where an Aroma-Zone beauty expert will discuss their skin concerns and recommend a serum suited to their individual needs. Rather than relying solely on digital diagnostics, each recommendation will be handwritten onto a physical ticket, which can then be redeemed at the Aroma-Zone store for a gift.

The pop-up will also introduce the brand’s Blue Bottle Game, which takes its cue from Aroma-Zone’s Hyaluronic Acid 3.5% Serum. Participants press a button to start a timer and must stop it at exactly 3.5 seconds, matching the serum’s 3.5% hyaluronic acid concentration. Anyone who lands precisely on 3.5 seconds will have their standard ticket exchanged for a Golden Ticket, redeemable in store for a full-size Hyaluronic Acid Serum.

Beyond the game, Aroma-Zone is using the space to put ingredient education at the centre of the customer experience. A serum display will break down the identity, key ingredients, benefits and results associated with individual formulas, while an A–Z wall of active ingredients will allow shoppers to explore how different ingredients correspond to particular skin concerns.

For Aroma-Zone, the activation is also intended to build awareness and product trial, attract new customers and create greater social visibility for the brand in one of London’s busiest beauty retail destinations.

The French brand, which spans skincare, haircare, supplements and essential oils, already has a permanent store at Westfield London. The temporary activation gives it another route to introduce shoppers to its ingredient-led approach, while making the skincare consultation itself part of the retail experience.

The Aroma-Zone Westfield White City Pop-Up runs from 28–31 August 2026 at Westfield London, Ariel Way, Shepherd’s Bush, London W12 7SL.